The three discontinuities or rather the 3 W's this generation is bringing into businesses are - Web , Women and Weather. The web has induced a technological revolution which not all businesses have begun to adapt to. The massive arrival of women in the workforce has not yet been well digested. The issues of climate change and sustainability are also at the horizon for every company. And my title already suggests that in my post I am going to be looking at the second W.
According to recent statistics of the Institute of Public Relations (IPR) female members of the Institute are 60 against 40 male members. This is a testimony to the belief that the fairer sex is entering the PR industry more than their male counterparts. I don't have to go very far for an example , my PR class at University of Westminster has 6 males against 25 females. Now that hints at something...Doesn't it ?
Grunig says - '' Women in Public Relations tend to see themselves in the technical rather than the managerial role to a greater degree than men do.'' I have been wondering ....Why ? Stereotypes persist. The lame answers of a women being emotional , cry babies , sensitive , submissive and whatsoever don't appear to be a reason at all . Reason being that women has been strong and bold enough through all these years to push her way through every career she wanted to.
As I mentioned earlier , that majority of the workforce involved in Public Relations consist of women. But majority of the workforce on the top level do not consist of women. Women making it to the top is not just a matter of time anymore. Skeptics who believe that women lack ambition should know that they might be as many women as men who want to be at the top and as many men as women who lack ambition. The positive discrimination which is in place today is in favour of the prevailing norm- men. Positive discrimination on basis of genders has as a result given rise to 'women' issues which should not be stereotyped as they are.
Why women mean business by Avivah&Alison points out an interesting fact which I tend to agree with. The women not being able to rule the managerial posts and the discrepancies possessed by pay gap structure for women and men is not a 'women' issue. It is a strategic business issue. The managers and leaders need to gauge the challenges facing them on this issue.They are required to know how to manage effectively across genders.
I am just about to publish this post and that's when I realize that it is the International Women's Day today....So Wishing all the lovely ladies a very Happy Women's day ! ! !
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