PR for WAR ?

War as I understand is a actual, intentional and widespread armed conflict between political or cultural communities. In my opinion its an unnecessary and violent way of getting things agreed upon. One argument I was never able to justify was why to do PR for an ugly and brutal enterprise like war ?

The class excercise was an perfect way to get me thinking about it.Placing ourselves in the responsible shoes of Head of Communications of the Ministry of Defense , forced me to think with a different perspective.I was quite amused with the kind of strategies my mind and my fellow minds came up with.

Exaggerate the threat !
Dehumanise the enemy !
We are hero's , they are villain's !
War is indispensable , its an act of national defense !
We are making the world a safer place !

These are few of the ideas which we came up with and I acknowledge they were brilliant in ways more than one.After all we are all PR pundits in the making. But , here we are taking about war. It might be good for a few of those who are cultivating it , but what about the agony it brings to most of the innocent souls.

Would you not hear the faint voice of conscience when you are spinning war ? I always thought I would , but after this lecture ....Its questionable !
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