Public Relations Triumph

The first class aroused my curiosity enough for me to plunge into the complexities and contradictions of 'war' and 'spin' . And I found myself discovering and unmasking things which were otherwise beyond my comprehension.

The much talked about PR stunt of selling of America on the Persian Gulf War grabbed my attention. Hill and Knowlton very cunningly crafted a version of the war ,which turned tables around. What is even more interesting was , this stunt did not hold the position of a pioneer. Edward Bernays had done something on the same lines in Guatemala 40 years ago. No wonder he knew everything about Iraq without being a part of any of it. The century old Bernays was able to read between the lines and recognize the media machinations instantly.

I learned that,after his demise , Bernays had made all his papers available for exploration with the Library of Congress.Though I have not managed to lay my hands on them but have learnt that most of the policies were founded on deception.Whatever happened to ethical PR !

Following his footsteps , I believe Hill and Knowlton also did not have very sound ethical ground when they contended a campaign against Saddam Hussein. It's apparently referred to as a triumphant moment , but I would refer to it as a derogatory moment in the history of Public Relations.
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